Month: April 2013

Anyone can create a Facebook brand page. Or can they?

confused

I’ve learnt over the last few weeks that Facebook do not make lives easy for page managers!!

I have a wish list of things I think Facebook should do – Mark Zuckerberg, if you’re listening, take heed.

Wish number 1 – stop making things so hidden!! What I would like is a list of rules that clearly state: you can do this, you can’t do this, do this and you’ll get closed down, don’t even dream of doing this…you get the point. Credit where credit is due; it is all there, but you have to be some sort of MI5 spy to find it.

Take for example, the cover photo rules. So I know that no more than 20% of my cover photo can be text – easy enough. And I also know that I can’t have a call to action in my cover photo. But, my definition of a call to action and Facebook’s definition could be very different. It’s a term we use a lot in PR to get a community to take action – usually around a disease area or some type of health activity.  My interpretation of what the Facebook rules do not allow is some kind of ridiculously large arrow pointing to the like button…which is fair enough. I would say, two pretty different takes on the term ‘call to action’.

Then there’s all the different default settings – not letting other people share on your timeline, the notifications settings, the positioning of images…to name a few. All things you need to think carefully about – but first of all you need to know that these exist!

Wish number 2 – have insights on posts that others share to the timeline.  Whilst insights is amazing, and almost a bit freaky in terms of the data it pulls, I really would like to know how posts by others are fairing. But hey, maybe I’ve become data spoilt!

However, on the plus side, once you’ve done it once, you’ve gone through so many different scenarios, you’re a pro!

And actually, whilst there is a bit of leg work in terms of getting to grips with the settings, there are some really nice features that work so well for the kind of work we’re doing. Timeline lends itself so nicely to telling a story –  you can go right back to when you launched and call out any key milestones, share historical content and generally get your positioning out there. Who said we couldn’t rewrite history?!

Then there’s the posts themselves and all the different features – back dating, post dating, location tagging, people tagging, pinning, marking as a milestone…the list goes on. What you want your community to see, they’ll see.

And then there’s the satisfaction of hitting ‘publish’ on the page. After the blood, sweat and tears that goes into deciphering Facebook’s Ts and Cs you get to sit back and watch the notifications rack up.

If you ever need ratification of the power of social media, it gets displayed right there in front of you: content sharing, organic engagement and likes without begging for them!

So I think my conclusion is page managers need a check list as reassurance before hitting publish. And just in case Mark Zuckerberg doesn’t follow my blog,  I’m going to make one. Stay tuned! 

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